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Author: Sini Laakso

Sini Laakso is an expert in sales psychology who has worked for over ten years helping companies understand their customers' behavior. She has written several articles and given lectures on the subject, and her passion is to find new ways to improve sales strategies.
Consumer Expectations: Service, Quality, Price
Consumer behavior in sales

Consumer Expectations: Service, Quality, Price

Consumers’ expectations regarding service are diverse and focus particularly on service quality, customer experience, and price. Quality is a decisive…

Sini Laakso14/01/202617/02/2026
Emotions for sale: Feelings, Customer Relationships, Interaction
Emotions for sale

Emotions for sale: Feelings, Customer Relationships, Interaction

Emotions play a central role in sales, influencing customers’ purchasing decisions and the building of customer relationships. Salespeople who understand…

Sini Laakso14/01/202613/02/2026

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  • Emotions for sale
  • Sales of insurance techniques

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  • Consumer Behavior: Emotions, Decision Making, Purchase Motives
  • Sales Techniques: Customer Relationships, Networking, Referrals
  • Insurance techniques for sale: Sales optimization, Profitability, Efficiency
  • Emotions for sale: Emotionality, Sales strategies, Customer relationships
  • Consumer Preferences: Brands, Quality, Price

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